Director- Marketing

Director—Marketing

MISSION

Oversee the Company’s Marketing, Sales, Public Relations, Creative and Branding functions by developing overall department structure, strategy and executing event marketing plans while proactively monitoring event sales trends, adapting as needed, with goal of reaching sell out that maximizes revenue on all events. Lead the Marketing Team in all marketing strategies/mediums, guest communication strategies, authentic sponsorship integration and press opportunities for all events globally while advancing the overall Sixthman brand.
Lead the Creative Teams (creative, design, branding, photo, video) to create a unified vision, strategy and execution plan for all Sixthman’s events (including the Sixthman brand).
Seek and fulfill media opportunities that increase exposure, expand the guest community, and portray Sixthman in a positive light while also leading the Company’s overall communications efforts.

DESCRIPTORS

Lead, Develop, Support, Consistent, Outreach, Proactive, Organized, Creative, Strategic, Analysis

RESPONSIBILITIES

· Serve in a leadership capacity for the Sixthman Marketing and Creative teams to establish strategy, processes and procedures across the Company to support people, processes and execution with goal of reaching a sell out on all events that maximize net revenue.

· Recommend, develop and implement process and procedure improvements to support scalability of growth of the company with focus on increased efficiency, accuracy, and cost effectiveness as well as enhancing host artist, partner and guest experience.

· Develop strategy for proactively determining necessary resources for the function as well as the best resource allocation for assignment of events or functions and for utilization of external resources (e.g. agencies, firms, parent company, etc.) vs internal resources (marketing team, creative/content team, etc.)

· Build and directly lead Sales, PR, Social (paid and organic) and Marketing strategy including headliner channels, and booked and non-booked guest communities

· Build and develop partnership strategies that provide a consistent and curated megaphone for events that are beyond a paid relationship

· Lead paid advertising strategy & deployment across all channels (with potential outside firm support during launch seasons)

· Leverage the internal dashboard tools to monitor event sales trends on daily and weekly basis to assess status of event sales/occupancy levels, prioritize events, and adjust marketing strategies as needed to maximize occupancy levels

· Support the Company’s periodic budgeting and reforecasting process by providing updates on expected event occupancy levels based on sales trends

· Analyze advertising dollars spent versus budget by event and provide proactive requests for additional funds if needed with underlying supporting data and recommended forecasted occupancy levels

· Manage rigorous A/B testing protocols on all forms of marketing initiatives and record results. Manage analysis of results and ensure the data is consistently being shared internally (and externally with partners as appropriate) with context to support future marketing recommendations and decisions

· Manage Google Analytics & SEO processes and share the data to make marketing recommendations

· Set strategy for promotions and contests across all channels

· Court and secure cross marketing partnerships with targeted outlets

· Proactively seek opportunities to leverage other ticketing platforms as additional channels for Sixthman inventory and negotiate win-win contractual terms for such deals

· Proactively work with Event teams to drive new initiatives for sales tools such as guest financing tools, outbound sales, parent company’s Cruise Next program and others

· Develop the strategy for and drive our external communication through our internal Communications team, Publicist and NCL Marketing and PR teams

· By leading the Lead Communications Specialist, ensure that all guest communication touchpoints (including but not limited to email, socials, event websites) are appropriate, interactive and engaging for each audience

· Drive strategy behind current sales programs (Loyalty Cannonball Club, Referral, Gift Card, etc.) and lead feasibility to implement others

· Review and refresh Revenue Management tactical programs

· Own the company’s over-arching email communication and brand strategy

· Oversee digital marketing plans in collaboration with the Marketing team for all events

· Maintain and demonstrate knowledge of current marketing best practices and keep the team informed of new or emerging trends, tools and technologies

· Liaise with counterparts in parent company Marketing department to leverage their resources and ensure synergy and support between the two teams

· Lead brainstorms and bring ideas to the team to inspire ‘out of the box’ thinking and directly lead the Manager-Creative and Brand Strategy (and collaborate closely with the Brand Strategy/Video Team) to deliver consistently engaging content

· Maintain close relationship with contract Public Relations team to ensure positive press placement for assigned events and Sixthman brand

· Represent the company on phone calls with potential media and promotional partners, partner’s marketing teams and potential software partners

· Lead the Company’s public relations function including seeking outbound opportunities, handling inbound inquiries, managing any external firms and projects (on and off board)

· Ensure that the Creative and Marketing teams are serving their events in a complementary manner, delivering the content and assets needed to drive awareness and sales while maximizing reach of those assets.

· Be familiar with onboard filming requirements and restrictions and facilitate through the process of required documents, approvals, etc. if marketing owns the relationship with the filming partner.

· Lead SXM Audience/Data and Database growth Projects

· Attend appropriate industry events to monitor best industry practices and develop or implement new tools or processes as necessary to stay on leading edge of guest communication, survey and PR strategies and tools

· Recruit, train, supervise and develop department team members as needed

· Additional projects and duties as assigned

· Attend several of the Company’s festivals at land or sea annually and perform various duties onsite which could include hosting sponsor or media partners, overseeing onboard filming, or assisting in areas such as hosting, ushering, artist relations, etc. with goal of delivering world class experience to guests, artists and partners

QUALIFICATIONS AND EXPERIENCE

· Bachelor’s degree required (or equivalent experience) (Marketing or Communications preferred)

· 10+ years experience, preferably in sales & marketing roles

· Experience leading people required

· Strong working knowledge of organic social media practices and social media marketing for business

· Proficiency in Salesforce, Google Analytics, Google Adwords

· Experience with email, survey and project management tools required (Tailored Mail, Survey Monkey, Hootsuite, Monday.com preferred)

· Contract negotiation and budget management experience required

· Must have strong verbal, written and interpersonal skills

· Ability to manage own time and the time of others by clear division of tasks and delegation, and within established milestones

· Strong analytical skills and problem-solving abilities

· Detail oriented with high accuracy

· Excellent organization skills and ability to work on multiple projects

· Ability to work under pressure and adapt to changes or challenges

DISCUSSIONS YOU LEAD

You are responsible for optimizing launches and marketing plans for the entire portfolio of events, finding the best media opportunities, and navigating priorities that will increase exposure while continuing to innovate on the Company’s marketing and communication tools and practices. You are also responsible for leveraging internal resources for creative, design and video. You are also responsible for driving sales, and for keeping the executive team informed on the sales status by event and recommended plans to reach sellouts.

WHO LEADS YOU

CEO of Sixthman

APPLY HERE: https://sixthman.bamboohr.com/careers/92?source=aWQ9MjQ%3D

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